Group renews its interest in the social network world expanding its own
online presence with the creation of new contents. The whole thing started a
couple of years ago with the introduction of the first company videos on the Idrobase Group Channel on YouTube.
A forward-looking and valuable choice for both marketing and commercial viewpoints thanks to the steady updating of the channel with videos of new products and events that have typified the company life during the last two-year period. There are 80 videos charged so far in multiple languages and all together have received over 60,000 views. Culture and care related to the quality and image of products are well-rendered also on the Idrobase Group Album on Flickr.
But in addition to videos and pictures nowadays they feel the need of employing new means of interaction with the market that should be able to stimulate a constructive dialogue with one’s network of contacts. It is indeed for this goal that the facebook Idrobase Group fan page has been created. Hence a natural interaction with the new Idrobase Group on Twitter page has arisen and it is used as if it were a customized printing agency, but also to amplify positive messages related to environmental protection and energy saving, issues to which Idrobase Group has always paid much attention.
“Interest in social network and the renewal of Idrobase Group sites are the natural evolution of the great attention that, as Idrobase Group, we reserve to anything running online - Bruno Ferrarese (marketing manager) explains - and more generally to all that concerns the world of communication”.