attention that Idrobase Group pays to technological innovations has always
been very high. Consideration on the dynamics of social
networks in particular has been conducted in order
to understand whether and which new channels of communication are to be used
to convey the image and products of the Group in a more forceful way.
The choice to create a Idrobase Group video channel has stroken precisely this goal becoming a practical support for business, but also a service used always more by 1400 distributors in the world to show to their own customers the use and features of certain products.
In two years the channel has received over 50,000 views with an exponential growth, month after month, for an increase of 100% of views in this last year compared to the previous one. The videos uploaded so far are 71 and, in addition to the company profile of the Group available in Italian, English, French, Spanish, German and Russian, videos on the main products and applications are always available in the six languages of the Group’s catalogue of solutions.
Among the most clicked videos in different languages there is the Club dei Riparatori car wash kit; Idrobella, the ideal cold water pressure washer for car washing; Idrotech Fog maker, the ultimate solution for dust suppression or cooling of large outdoor areas according to models chosen, among the latest videos uploaded there is the Kit Perfect Oasi Relax 360, a real Refreshing Umbrella, which is enjoying growing curiosity and interest. In the first places in the top ten of main countries from which most clicks on the Idrobase Group Video come, there are Russia, Mexico, the United States and Ukraine, but the views are constantly increasing from Middle Eastern countries and also from the Far East.