According to our forecast, in 2009, the economic crisis
that has recently reached the field of cleaning machines, will bring to a
decrease in sales volumes compared to 2008 which may vary from -15% to
As a consequence, in our opinion, in 2009 customers who use the high pressure units will postpone as much possible their purchases of new high pressure washers (that will be used even less) and they will opt for doing the maintenance strictly necessary for their good functioning.
In the world of misting there will be a contraction of purchases in the sector of external cooling (misting kits of Perfect Cool) and also the industry field (Idrotech misting systems) will suffer a contraction.
The ant and the balm-cricket
Idrobase entrepreneurs have preferred to invest profits generated in the last years of great growth to build the future of Idrobase preferring to invest in research and development, producing new lines of innovative products, a good modernization of the structure and processes, recruitment and training of new young people, rather than buying villas by the sea or gambling on the stock exchange.
The result of so much work is a company more streamlined, flexible, addressed to the customer with a high level of quality product and service which are offered at prices hardly attackable.
The Idrobase company that faces the world economic crisis is a modern company, well structured, with good financial bases, with a range of harmonic solutions which are interconnected one another (h.p. washers, spare parts for their service, components to build them, misting systems for industry, air cooling systems) that can allow you to retrieve turnovers and profits in the traditional sector related to cleaning machines, and whoever wants, to diversify business by developing new markets, precisely that linked to the world of nebulization.
What we will do in 2009
Our goal for 2009 is to let our customers recover the part of their turnover and profit that the negative economic situation will deduct them.
While our goal is to increase business turnover of + 5% compared to 2008 to be reached with fewer shows, journeys, more contacts through Skype, more offers by e-mail, more electronic documentation and less paper, we will cut also fixed business costs with better management, by converting the savings achieved thanks to greater discounts applied to more loyal customers and strategic partners.
We will give even more suggestions to customers about what are the solutions that better enable them to increase sales and earnings, aiming to the reduction of their stock, increasing order forecast together with a more shrewd policy shipments. New industrial pressure washers, new fog systems, new lines of spare parts and components for h.p. washers.