In the face of crises business networks are needed to seize the opportunities of new markets.
Bruno Ferrarese (Co-president of Idrobase Group): "To be successful, the product is not enough, you have to create a market system. We are thinking of training courses on site".
With one million euros in orders for Russia, stuck in the warehouse and numerous orders unfortunately impracticable for Ukraine, Idrobase Group explores new markets in Africa at the head of nascent Italian business networks.
"We try to turn the crisis into an opportunity. Many countries on the African continent are experiencing an economic boom, as exciting as in Italy at the beginning of the 1960s, but in a completely different context, because they lack any infrastructural support.
We already have a significant presence in Morocco, Tunisia, Algeria, Egypt and South Africa, but in order to develop other markets with enormous potential, such as the central area of Africa and Nigeria in particular, it is necessary to operate as a system, and this is what we are working on", says Bruno Ferrarese, Co-President of Idrobase Group, a leading company in the production of solutions for air purifying and surface cleaning, who recently returned from several exploratory missions, including in Cameroon.
Strong of the agreements with the Piedmontese Sibilia, the company from Borgoricco, in the Padua area, has positively probed the market for anti-pollution environmental solutions for the suppression of PM 10 and PM 2.5 dusts whit fog maker cannons in industrial sites.
"These are countries whose development is mostly based on the use of fossil fuels, which is certainly not in line with the need for a healthy environment. But awareness is growing there too," says Ferrarese.
Car has always been a status symbol of wellbeing, and African countries are no exception: hence the new proposals for the car washing market, developed as part of the strategic partnership with the Emilian DAERG Chimica.
In Italy," concludes the Co-Chairman of Idrobase Group, "there are skills and know-how that can win on international markets. However, we need to create a system to offer integrated solutions around the product: from logistics to related services. This is why we are also thinking of on-site training courses. Competition is global, but there are real prairies to be explored, strengthened by the quality and reputation of Made in Italy".